Case Study

Strength, durability and value at Rose House Apartments

Rose House sits on Lincoln High Street and consists of four retail units and 11 apartments, it was constructed as part of the new £22m East West Link Road.

Value engineering

Value engineering has been the driving force behind some of Lincoln’s latest mixed-use developments, and it was an important consideration at Rose House too. We worked alongside Balfour Beatty to specify the latest products that provided complete performance, quality and assurance, all whilst being incredibly cost-effective. 

A strong and durable solution

Our 12.5mm Gyproc Habito was specified and installed on the internal walls of the apartments, which were constructed with Gypframe 70 AS 50 studs.

Gyproc Habito plasterboard features a high strength engineered core which is five times stronger than standard plasterboard, providing enhanced levels of strength and durability. This allows users to fix heavy and difficult items into place without the need for drills or specialist fixings; they can be simply screwed into the wall surface. It can also withstand substantial amounts of wear, tear and impact damage, significantly more than standard plasterboard, making Gyproc Habito ideal for high traffic areas such as this.

David Simms at Balfour Beatty was impressed with both the strength and potential cost savings from using Gyproc Habito and knew it would provide an ideal solution for the development. David explains: “At the beginning of the project, we had already specified the plasterboard we were going to use within the apartments. However, we continued to hold various meetings to discuss value engineering options and during this time we were introduced to Gyproc Habito. Due to the plasterboard being able to support a weight of up to 15kg with a single No.10 woodscrew, it meant that we could fix heavy objects like bathroom and kitchen units straight onto it. Ordinarily, we would have to install patressing behind, but this method meant we didn’t have to double up on boards or require plywood – reducing additional material and time costs. Gyproc Habito turned out to be a very cost effective solution overall.”

Adam Yates of Yates Drywall, who installed the plasterboard, continued: “When we were approached by British Gypsum, we hadn’t actually heard about Gyproc Habito before. However, we were all impressed with the plasterboard when we tested it and are pleased to say that the installation went very well. We’ll definitely be using it on other projects in the future.”

We care about building better.


Project name
Rose House
Building type
Commercial/Retrofit & Refurbishment