Cookies Policy

Our website www.british-gypsum.com uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

Due to recent changes in law, all websites who operate across certain parts of the European Union are required to obtain consent using or storing cookies (or similar technologies) on your computers or mobile device. This cookie policy provides you with clear and relevant information about the cookies we use and the purposes for using those cookies. This policy does not govern the use of any websites linked to from this website. To review the other policies that apply to customers of www.british-gypsum.com, please click on the following links:

For further information about this policy or if you require a detailed list of all cookies which are used by our website, please contact: bgtechnical.enquiries@bpb.com.

Your consent

By continuing to use our website, you are agreeing to our placing cookies on your computer in order to analyse the way you use our website. Please read this cookie policy carefully for more details about the information we collect when you use this site. 

If you do not wish to accept cookies in connection with your use of this website, you must stop using our site.

What is a cookie?

A cookie is a small file of letters and numbers that are placed on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive.

Key concepts

First and third-party cookies: whether a cookie is ‘first’ or ‘third’ party refers to the domain placing the cookie. First-party cookies are those set by a website that is being visited by the user at the time (e.g. cookies placed by www.british-gypsum.com).

Third-party cookies: are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website this would be a third-party cookie.

Persistent cookies: these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.

Session cookies: these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

How to delete and block our cookies

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our site. Turning off or deleting cookies will not prevent device identification and related data collection from occurring. 

How to turn cookies off?

Internet browsers allow you to change your cookie settings. These settings are usually found in the 'options' or 'preferences' menu of your internet browser. In order to understand these settings, the following links may be helpful. Otherwise you should use the 'Help' option in your internet browser for more details.

Can I withdraw my consent?

Once you have given us your consent to the use of cookies, we shall store a cookie on your computer or device to remember this for next time. This will expire periodically. If you wish to withdraw your consent at any time, you will need to delete your cookies using your internet browser settings.

For further information about deleting or blocking cookies, please visit: www.aboutcookies.org

What cookies do we use and why?

The cookies used on our site are categorised as follows:

  • Strictly necessary
  • Performance
  • Functionality
  • Targeting

 

Strictly necessary

“Strictly Necessary” cookies let you move around the website and use essential features like secure areas and shopping baskets. Without these cookies, services you have asked for cannot be provided. Please note that these cookies do not gather any information about you that could be used for marketing or remembering where you've been on the internet.

We use these Strictly Necessary cookies to:

  • Remember information you have entered on order forms when you navigate to different pages during a web browser session;
  • Remember the goods and services you ordered when you get to the checkout page;
  • Identify you as being logged in to our website;
  • Make sure you connect to the right service on our website when we make any changes to the way the website works; and
  • To route users to specific applications of a service, or specific servers.

Accepting these cookies is a condition of using the website, so if you prevent these cookies we can't guarantee your use of our website or how the security on our website will perform during your visit.

Performance

“Performance” cookies collect information about how you use our website (e.g. which pages you visit, and if you experience any errors). These cookies do not collect any information that could identify you and are only used to help us improve how our website works, understand what interests our users, and measure how effective our advertising is. 

We use Performance cookies for:

  • Web Analytics: To provide statistics on how our website is used;
  • Ad Response Rates: To see how effective our advertisements are, including those pointing to our sites;
  • Affiliate Tracking: To provide feedback to partners that one of our visitors also visited their website.  This can include details of any products purchased;
  • Error Management: To help us improve the website by measuring any errors that occur; and
  • Testing Designs: To test different designs of our website.

Some of these cookies are managed by third parties, and you may refer to the third parties' own website privacy notifications for further information.

By using our site, you accept the use of “Performance” cookies. Accepting these cookies is a condition of using the website, so if you prevent them we cannot guarantee how our site will perform for you.

Functionality

“Functionality” cookies are used to provide services or to remember settings to improve your visit.

We use Functionality cookies to:

  • Remember settings you've applied, such as layout, text size, preferences, and colours;
  • Remember if we've already asked you if you want to fill in a survey; and
  • Show you when you're logged in to the website.

Some of these cookies are managed by third parties, and you may refer to the third parties' own website privacy notifications for further information.

Targeting

“Targeting” cookies are linked to services provided by third parties, such as 'Like' buttons and 'Share' buttons. Third parties provide these services in return for recognizing that you have visited our website.

We use Targeting cookies to:

  • Link to social networks like Facebook, who may subsequently use information about your visit to target advertising to you on other websites; and
  • Provide advertising agencies with information on your visit so that they can present you with advertisements in which you may be interested.

All of these cookies are managed by third parties, and you may refer to the third parties' own website privacy notifications for further information.

To comply with legal requirements, we have listed the cookies that we use on our site:

 

Google Analytics Google Privacy policy    View Google Analytics cookie page
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and pages visited.
_utma 2 years from set/update
_utmb 30 minutes from set/update
_utmz 6 months from set/update
 
 
Google Tag Manager Google Tag Manager Privacy Policy
Google Tag Manager is a tag management system (TMS) that allows the updating and management of measurement codes and related code fragments collectively known as tags on a website or mobile app.
 
Facebook Pixel Facebook Pixel Privacy Policy
Facebook Pixel collects data to track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and identify remarketing opportunities.
 
LinkedIn Insight LinkedIn Privacy Policy
The LinkedIn Insight Tag is used to track conversions, retarget website visitors, and unlock additional insights about members interacting with our LinkedIn adverts.
 
Twitter Universal Tag Twitter Privacy Policy
The Twitter Universal Tag from Twitter Inc. allows us to track conversations and create tailored audiences.
 
AddThis AddThis Privacy Policy
AddThis is the world's largest social infrastructure and data platform. The company creates easy ways for users to share content and enjoy more personal experiences across the web while providing increased traffic, engagement and data for web publishers.
   
 
YouTube Google Policies and Principles
We may use YouTube to host video content. When you view a web page on our site with an embedded YouTube video, YouTube creates at least three cookies (see below). We use the YouTube service as a convenience for our visitors, and we use it on the basis that Google adheres to its privacy policy.
VISITOR_INFO1_LIVE 9 months
use_hitbox When user exits browser
PREF 10 years
 
TwentyThree
TwentyThree provides video hosting and uses cookies which we use to see how visitors are interacting with our videos and to help improve the services provided.
 
U-Value Calculator www.jpatl.com
The U-Value Calculator is hosted externally and embedded into this website. It uses cookies to assist in the delivery of a U-Value calculation.
 
SiteImprove www.siteimprove.com
Web Content quality assurance, web accessibility, analytics, SEO, and response monitoring
 
WebEngage Terms of use
Customer engagement suite for feedback, gather customer insights using hyper targeted Surveys
 
Marketo Policies
Marketo is an automated marketing platform that allows us to identify known users of the British Gypsum website and provide them with tailored content to suit their interests.
 

Cookie list updated 25/11/2021. This policy contains a list of www.british-gypsum.com cookies as at the date of this policy. Future cookies used by the Web site shall be included to this table from time to time.

Other cookies used by British Gypsum

HTML email files

If you receive the HTML-formatted version of a newsletter, your opening of the newsletter email is notified to us and saved. Your clicks on links in the newsletter are also saved. These and the open statistics are used in aggregate form to give us an indication of the popularity of the content and to help us make decisions about future content and formatting.

Google Maps

We may use Google Maps on our website to provide detailed information on how to locate our facilities. Google Maps stores up to four cookies: khcookie, NID, SNID and PREF. We would use Google's interactive maps because we believe they provide a helpful way for our visitors to identify how best to travel to us, and on the basis that Google adheres to its privacy policy which can be found at www.google.co.uk/intl/en-GB/policies/ and its terms of service for Google Maps at www.google.com/intl/en_uk/help/terms_maps.html.

Twitter integration

We may use the Twitter "Follow Button" plugin to help us market our business using Twitter. The plugin detects whether you are logged in to Twitter when you visit our website and uses this information to present either a "Follow" or "You Follow" message with various other details from Twitter. The plugin creates five Third-Party cookies - pid, _twitter_sess, k, guest_id and original_referer - if a visitor accesses the site when not logged into Twitter, and a further cookie if accessed while logged on to Twitter. We would use the plugin as a convenience for our users and on the basis that Twitter adheres to its Privacy Policy - see twitter.com/privacy for more information. We also use the Twitter website tag on our site, so we can track visits and other actions on our website that were driven by users’ exposure to, and engagement with, our Promoted Tweets or Twitter Audience Platform display creative - see business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html

We participate in the Conversion Tracking Program which is subject to Twitter’s Policies for Conversion Tracking and Tailored Audiences for more information you can visit support.twitter.com/articles/20170405.

Facebook integration

We may use the Facebook "Like Box" plugin to help us market our business using the Facebook Social Network. The plugin detects whether you have "Liked" our Facebook page and uses this information to present either a "Like" button or a "You Like this" message with various other associated details from Facebook. If you are not logged in to Facebook, no cookies should be served. If you are logged in to Facebook, the plugin creates and/or updates a series of third-party cookies. The plugin also uses JavaScript localStorage, creating a key-value pair called "FB_templateDataResponse". We would use the plugin as a convenience for our visitors, and on the basis that Facebook adheres to its data use policy - see www.facebook.com/about/privacy/ for more information. We also use Facebook Pixel code to report on conversions, build audiences and get rich insights about how people are using our website www.facebook.com/business/help/651294705016616/helpref=hc_fnav

Google +1 integration

We may use the Google "+1" plugin to help us market and promote our business using Google's services. The plugin allows visitors to use the "+1" button to recommend our website to their contacts. The plugin creates at least two cookies, BEAT (a persistent cookie set to expire after 1 day) and ULS (a session cookie). We would use the plugin as a convenience for our visitors, and on the basis that Google adheres to its privacy policy - see www.google.co.uk/intl/en-GB/policies/ for more information.

Hotjar

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

More information about cookies

Analytics

For more information about Google analytic cookies, please see Google's help pages and privacy policy:

Google's Privacy Policy

Google Analytics Help pages

Information about cookies

Useful information about cookies can be found at:

www.allaboutcookies.org

Behavioural Advertising

A guide to behavioural advertising and online privacy has been produced by the internet advertising industry which can be found at:

www.youronlinechoices.eu

www.aboutads.info

Our cookies