Innovative partnership helps raise the standard of VRC Homes

Determined to build better, VRC Homes specify British Gypsum’s innovative products as standard

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>> So what we have set out to do is be a, shall I say, a cut above the ordinary house builder, so that we would like to try and put in a better quality kitchen, better quality windows, better quality building material terms whether it is in the plasterboard or whether we're looking at for example using bricks rather than brick slips etc, etc. What we've tried to do is, we're trying to get it so that the build is what I would call being practical, so for example using Habito board, the Habito board means that we don't have to turn around to people and go sorry you can't put anything on the wall because it won't hang so your telly won't go on the wall, we want to have it so that if they want to put a television on the wall, they want to put shelves on the wall, they can go yeah no problem at all. We want to give everybody who buys any of our homes whether it's a bungalow, whether it's a four-bedroom house, we want to give them a product which they are proud to own, we want to give them a product that we're proud to sell, more importantly we want to give them product that I'm proud to sell, that I'd live in myself. What we're looking to do is we start with what we regard would be a better base to build from using flat-packed modules. We're then looking to work with partners to go and get our solutions to what I identify as problems in the industry to get a better product that is more cost-efficient for us but more importantly the consumers got the benefit of saying I have got a product that I can hang for example my mirror on the wall without falling down. Well for us to be taken seriously it's a key to be honest because we're so different from what the industry have expected a house to be built out of, getting recognition from British Gypsum is absolutely fantastic for us. When they knock on the wall, it hasn't got that hollow sound, it's got that sort of solid sound and it's remarkable when I mentioned Habito board, and then tell them about it they go boom, boom, oh yeah that's different. And that is always quite a nice feeling to have because they've just bought into what I've just told. Gyproc Habito is more expensive but effectively as a cost to us in the total build it's negligible because it's one of the major marketing points we have about why our house is a better built house.


“We immediately realised the potential of Gyproc Habito plasterboard as a way of building strength and resilience into our homes. Our method of construction is all about speed, we’re selling homes quicker than we can build them and Gyproc Habito adds up, not only financially, but critically, gives the home owner a much better product. Simple.

VRC Homes are built using a ‘hybrid steel frame’ model which Michael recognises is distinctly different to the norm in the UK housing market, working with partners such as British Gypsum underpins the integrity and quality of a VRC Home. Michael adds: “the very essence of a VRC Home is all about quality. From the moment a VRC Home is under construction we’re working to incredibly high quality standards. In part, this is down to the type of construction method we’re using but it’s vital to us that when we hand over a property it has all the quality hallmarks of a VRC Home - it’s innovative partnerships with firms like British Gypsum that enable us to feel a great sense of pride in our work.  We’re determined to build better, there are no excuses for anything less.