British Gypsum prepares for its biggest ever launch

British Gypsum is making final preparations for the unveiling of Gyproc Habito

Gyproc Habito is a brand new drylining system with plasterboard at its core, which is set to be its biggest ever product launch.

Gyproc Habito, which will be available from 1st September, has been developed to improve design and installation flexibility within the home. The solution allows items such as TVs, shelves and decorative items to be installed using just screws, without the need for specialist fixings. It also offers high impact resistance, making it ideal for busy households.

Lifestyle wallTo bring the revolutionary system to market, British Gypsum has developed a comprehensive marketing campaign, which will see the brand make its TV debut, with adverts appearing on digital channels Eden, Home and Dave. The launch will also be supported by advertising and editorial across a range of print and digital media.

Speaking about the launch of Gyproc Habito, Paul Howard, Head of Insight and Innovation at British Gypsum, said: “Hanging pictures, TVs or shelves is a common gripe for consumers because fixing to plasterboard can be so difficult. To address this issue head on, our innovation team right here in the UK, created Gyproc Habito, and it’s now going to be rolled out globally. As well as being easier to fix into, Gyproc Habito offers greater resistance to wear and tear.

For more information on Gyproc Habito visit our product page or to see the homeowner benefits see our dedicated website:

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