Research shows the need to drive new standards
Buying a new build home is an exciting and attractive prospect for many people and the need for the UK to build more new homes is a well documented issue. Yet, new build homes are far from achieving universal appeal, with many would-be homebuyers still rejecting the concept in favour of older properties.
To understand what drives consumer confidence and what potential opportunities there are for housebuilders to challenge perceptions, British Gypsum commissioned a survey of 600 potential new build buyers and existing homeowners to assess their attitudes and experiences.
The results show that while many people are happy with their new home or confident to buy a new build property, there are areas of significant opportunity for housebuilders to meet buyer concerns head on and drive a new standard in the sector.
In particular, in response to criticisms relating to the quality of construction materials used, there are high quality solutions available and a number of housebuilders are improving their customer satisfaction rates by including these solutions within their specification.
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