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Tips for Plasterers: Generate business leads for your company

Date: 07 November 2016

From keeping up-to-date with market trends to joining relevant trade groups and accredited schemes, there are lots of things that plasterers can do to generate new business leads.

We’ve got a few tips which could help your company win new business. Grab a brew, get comfortable and have a read.

Use social media to your advantage

Having a Facebook page for your company opens the gates to a vast online audience. You may already be an expert in using social media for personal use, sharing your latest selfies and your weekend antics, but having a Facebook page for your business can massively boost enquiries and generate new business leads.

Company pages are free to set up across all social media networks, and also act as great tools in showcasing the work and expertise of your company. Building your company’s star rating on Facebook is key – encourage happy clients to feedback on the work you’ve done.

Within the social networks, there are also forums and groups to join – such as Trade Talk and Plasterers Talk Group. Building relationships with customers and other plasterers on social media can help to raise your profile, and can lead to other companies recommending yours for work.

Embrace technology

Using the latest technology can help to generate a number of business leads. Studies by Nominet have found that annually, Britain’s tech-savvy tradespeople & those who have created a website take home an extra £16k! It makes perfect sense to take the time to create a website and make it stand out among your competitors.

To ensure your website stands out, include plenty of images of your work. Be sure that the text is clear, navigation around the site is simple, and that your contact details are easy to find. Include links to your social media channels too!

Don’t forget to utilise physical pieces of technology to showcase your business. Instead of talking to people to promote the business, invest in a tablet to take on-site when visiting potential clients and show examples your company’s recent projects.

Join accredited schemes

Across the country, reputation is one of the key things that customers consider when choosing a tradesperson. (Axa.co.uk - Tradesmen: how does your reputation measure up) As a result, customers are going to accredited schemes to find a plasterer or tradesperson that can guarantee a good job – why not join a scheme? The British Gypsum Certified Plasterer scheme, for example, puts homeowners in touch with reputable plasterers in their area. Joining the schemes can mean business wins for you and your company!

Would you add any tips to the list? Let us know your advice for attracting new business on Twitter or Facebook

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